Infographics like this one for the Today Show are a great sales tool used to illustrate the reach and impact of a brand — showing their influence could help show potential buyers why licensing a masthead or award badge could be beneficial.

The graphic above for the Shop TODAY Beauty Awards also gave me the opportunity to focus on the specific award to really hone in on its own individual power as a brand. Across both designs, my goal was to communicate the statistics and information clearly, while also keeping with the look and feel of Today’s brand.