This infographic was used as a sales tool that illustrates the reach and impact of the Cosmopolitan brand. Even as well-known as they are, visually explaining their influence to potential buyers could help prove the benefits of licensing the beauty award.

The graphic above for the Cosmopolitan Holy Grail Beauty Awards allowed me to focus on the specific award — to really emphasize its own individual power under the Cosmo name. My goal here was to communicate the statistics and information clearly, while also keeping with the look and feel of Cosmopolitan’s brand.