The New York Times Wirecutter
E-book
E-books were something that I created for a few different clients while at Wright’s Media, as a means to illustrate and explain — in a concise way — the benefits of licensing an award logo.
This was made specifically for The New York Times Wirecutter to show how licensing the Wirecutter Pick could boost sales and leverage the New York Times name to their brand’s benefit.
Since this was a piece sent out by Wright’s Media for education and sales, I kept the branding in keeping more with their aesthetic. That said, I did research the Wirecutter site in the creation of my various mock-ups, in order to stay true to the kinds of products they review and award.
Tap or swipe through all of the pages below for a bit of a closer look!
